Networking: Part 2
In the first networking post, we did a quick overview of what networking is (truly) and why we need it. If you haven’t read that yet, head on over there first then come back, I’ll wait.
Ok great, you’re back! So, today we’ll dive deeper into the how and where of networking, as well as cover some important do’s and don’t’s.
How and Where to Network
Personally, I love conferences and professional development opportunities. I’ve been to Tony Robbins and other conferences. Being a fairly direct person, I met someone I look up to at a conference a few years back and found myself in a conversation with him afterwards, I simply said, “You mentioned that you mentor people sometimes, would it be possible for me to give you a call sometime if I have any questions?” After that, we spoke monthly, and he gives great advice.
I also have a sales coach myself who coaches other salespeople like me. I’m always looking to learn (good salespeople always are!) and improve my work. And in doing so, I’ve been put in contact with people who are similar and who are reaching for the same goals.
Because of the relationships I’ve built and the work I’ve done to maintain these relationships, if I’m ever looking for a job or new opportunities, I can ask my coach or mentor for a warm intro. Does this automatically land me a new opportunity? No, but research shows that “getting referred for your dream job is pivotal in actually landing it” (The Job Sauce).
Get a Mentor (or several)
Ask people to mentor you. Build that relationship. Speak once a month. Remember their birthdays, their kids names, and ask about them regularly. Be truly interested in building the relationship, not what they can do FOR you.
Happy Hour/Dinner Party
Throughout my career, I’ve thrown together quite a few informal happy hours. Usually about once a month, I’ll invite 6 people and have them each bring a friend. Then you’ve got 12 (6 who are new to me!) people mingling, drinking and eating together. Planning events is a great way to network without it feeling forced. Plus, if you plan them, you can make it work for your schedule!
Use your existing connections to create new ones
I’m a huge fan of the warm intro. I’ve already mentioned it once in this article, that’s how much I love it. But honestly, if you’re doing good work for someone you should ask if they know someone else who could use your services. It’s an easy way to spiderweb your connections, positioning yourself in a group of others who produce quality work. Of course, in order for this to be possible, you need to be producing quality work yourself and have that reputation already. Be someone worth knowing, who treats people well, keeps deadlines, turns in deliverables on time, follows up when they say they will, etc. etc. If you are a person of value who contributes to other’s lives – in turn you’ll receive more warm intros than you could possibly handle!
Do’s and Don’t’s of Networking
Don’t be needy. No one owes you anything.
Don’t project your emotions or needs. Selfishness is the quickest way to turn someone off.
Don’t be aggressive.
Don’t be hurt if someone says no. If someone’s busy on a project, you can always ask if they’d be free for you to follow up in the future.
Don’t ask for favors right away. People don’t want to give their time and energy to someone they just met.
Do be sincere, genuine, and interested in their work.
Do follow up with people when you say you will.
Do project confidence, as though you have something to offer as well (because you do!)
Do your research. Know something about the person you’re talking to. Ask questions. Ask follow-up questions. Get to know them.
Do remember to be respectful of others’ time. They may not have time to mentor you or help right now, but they’ll remember you well if you’re kind and respectful. You can always follow up again later.
Do take your time building relationships. Building relationships and trust is important!
Good luck in the field, everyone! Looking forward to hearing all your success stories in the comments below.
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So, you meet someone at a happy hour, you’re killing it at small talk, making a real connection (great job networking by the way), talking about your job and what you do. Maybe you mention how you’re looking to make a change soon because you’re ready to move on from your current position.